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Showing posts from October, 2017

Celebrity Endorsement

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Social media is a very powerful resource for famous people to gather enormous followings. Which provides sponsors the opportunity to use the platforms built by famous people to advertise their products. An example of Advertising via Social Media at its most obvious. Advertising through social media saves time from building audiences for the products themselves, having a celebrity or popular social media personality use their product and instantly introduce it to their millions of followers. The reputation of the celebrity or personality carries over to the advertised product, giving potential customers more faith in the advertised product's quality. It's an efficient way for a product to get noticed and crate sells in a short time. The celebrity's effect will always help to create credibility of the product they used.    Ads: Connor Franta (Youtube content creator) with Google Pixel    When we talk about using a celebrity's effect, a lot of peop